Listen up Bold Boss Moms: we’ve become a powerful force. Not only are we navigating parenthood on our own; we’re powering economies and shaking up the political landscape in ways that often go unnoticed. I’m sure you agree with that statement, but if you are still skeptical keep reading.
So, why are we a huge deal right now? I’ll break it down—and trust me, by the end, you’ll see why we deserve way more credit than we ever get.
Economic Power: Moving Markets with Every Dollar
If you’re a single mom, you know that balancing work, school drop-offs, grocery runs, and, well, life isn’t for the faint of heart. But did you know that in doing all of this, you’re also a major player in the economy?
1. Single Moms Are Powering the Workforce
About 60% of single moms work full-time. That’s millions of women contributing to the economy, showing up, and getting things done. Whether it’s working from home, in an office, or running our own businesses, we moms are everywhere.
2. The Rise of the Entrepreneurial Single Mom
More single moms, especially women of color, are starting businesses at a rapid pace. In fact, women are starting businesses faster than men, and many of these women are single moms. For many, starting our own business isn’t just a choice—it’s about finding financial independence and a way to balance life and work on our terms. Whether it’s selling products online, offering services, or building tech startups, single moms are changing the face of entrepreneurship.
3. Moms Make Money Move
Ever think about how much of your family’s budget you’re in charge of? Single moms are the primary decision-makers when it comes to spending for our households. From groceries to housing, health care to education, we’re steering billions of dollars across industries. And let’s not forget, many millennial moms are super tech-savvy, which means we’re buying online and setting trends for entire markets. Companies have no choice but to cater to the growing needs of single moms if they want to stay relevant.
4. Tech-Savvy Shoppers
We live in a world where convenience is queen, and millennial moms are leading the charge. Nearly 80% of millennial moms prefer online shopping. Whether it’s ordering diapers at 2 AM or finding the best deal on school supplies, we are experts in using technology to simplify our lives and stretch our dollars.
Political Power: Millennial Moms at the Ballot Box
When it comes to politics, single moms aren’t just sitting on the sidelines. We’re front and center, driving issues that matter to us and our families. If you’ve ever felt like your voice doesn’t count, think again.
1. A Growing Political Force
Millennial single moms are one of the fastest-growing demographics, and we’re becoming a powerful voting bloc. Think about it—millions of moms raising kids on our own, making decisions about the future, and choosing leaders who will (hopefully) make things a little easier.
2. Voting with Our Values
Single moms are laser-focused on issues that affect our day-to-day lives—things like affordable childcare, education, healthcare, housing, and fair wages. we don’t have time for empty promises; we need real solutions. That’s why politicians who focus on family-friendly policies and economic equality have the best chance of winning our votes.
3. Single Moms Need to Feel Heard
In the 2020 election, black women, including single mothers, showed up to vote in record numbers. When you’re dealing with the challenges of raising kids on your own, you know how important it is to have leaders who understand what’s at stake. And that’s exactly what millennial moms are doing—using our votes to push for real change.
4. The “Mom Vote” Is Real
You’ve probably heard people talk about the “mom vote,” and guess what? It’s true! Millennial moms are shaping conversations on social media, engaging in grassroots activism, and making our voices heard at the polls. And it’s working.
So, What Does This All Mean?
In short? Millennial single moms are a force to be reckoned with. We’re shaping the economy with every dollar we spend, and we’re demanding better policies that work for our families. But here’s the thing—while single moms are doing incredible things, we’re still facing uphill battles. Whether it’s the gender pay gap, lack of affordable childcare, or hurdles to homeownership, single moms are dealing with challenges that shouldn’t exist in 2024.
The good news? our power is only growing. And the more we recognize that, the more we can support and uplift this incredible group of women. If you’re a single mom, know that you’re not just getting by—you’re making waves. Your influence is everywhere, from the products we buy to the policies that get passed.
So, the next time someone asks, “Why do millennial single moms matter so much?” you can proudly say, “Because we’re driving the future—one vote, one dollar, and one decision at a time.”
